Amazon Marketplace Integration Complete Guide

Amazon Marketplace Integration

Amazon is the world's largest e-commerce marketplace, offering massive reach and sales potential. Our integration supports both Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM) models.

Prerequisites

Active Amazon Seller Central account
Professional selling plan subscription
Brand registry (recommended for brand protection)
Tax registration in applicable jurisdictions
Product compliance and safety certifications

Integration Setup

1. API Access Configuration

Set up Amazon SP-API (Selling Partner API) access:

Navigate to Seller Central → Settings → User Permissions
Create new user with API access permissions
Generate access keys and refresh tokens
Configure marketplace regions (US, CA, UK, EU, etc.)
Set up developer registration if required

2. Invexhub Configuration

Configure Amazon integration in your admin panel:

Add Amazon destination with your Seller ID
Enter SP-API credentials and marketplace settings
Configure FBA/FBM fulfillment preferences
Set up category and brand mappings
Configure pricing rules and competitive strategies

Product Listing Management

Listing Requirements

Product Identifiers: UPC, EAN, ISBN, or ASIN
Product Categories: Accurate Amazon browse nodes
Title Optimization: Keyword-rich, compliant titles
Bullet Points: Key features and benefits (5 max)
Product Description: Detailed HTML-formatted content
Images: High-resolution main and additional images
Pricing: Competitive pricing within Amazon guidelines

Variation Management

Handle product variations (size, color, model):

Parent-child relationship setup
Variation theme configuration
Individual variation attributes
Shared parent information
Variation-specific pricing and inventory

Inventory Synchronization

Real-time Updates: Sync inventory changes within minutes
FBA Integration: Automatic inbound shipment creation
Multi-location Support: Manage inventory across fulfillment centers
Safety Stock: Maintain buffer quantities to prevent stockouts
Seasonal Adjustments: Automatic inventory scaling for peak periods

Order Management

FBM Order Processing

Automatic order import and routing
Supplier notification and fulfillment
Tracking number upload and customer notification
Return and refund processing
Performance metric monitoring

FBA Integration

Inbound shipment planning and creation
Inventory placement optimization
Fee calculation and profitability analysis
Long-term storage fee management
Removal order automation

Pricing and Competition

Dynamic Pricing: Automated repricing based on competition
Buy Box Optimization: Strategies to win the featured offer
Fee Calculation: Account for referral fees, FBA fees, storage costs
Minimum Margins: Maintain profitability thresholds
Promotional Pricing: Lightning deals and coupon integration

Compliance and Best Practices

Policy Compliance: Adhere to Amazon selling policies
Performance Metrics: Maintain high seller performance standards
Customer Service: Responsive communication and problem resolution
Review Management: Monitor and respond to customer feedback
Account Health: Regular monitoring of account health metrics